Define Brand Strategy and Architecture Leverage consumer and category insights to define the medium to long term strategy for the brand Refresh the brand identity and customer segmentation to make it future fit Trendspotting to drive innovation and new thinking in all marketing initiatives Be the overall brand custodian- plan key marketing initiatives which are critical to deliver the next phase of growth for the organization Marketing Communications and Creative Development Champion all creative development, ATL and BTL across business units to ensure one voice for the brand and sharp positioning for each category Devise regional and localised communication strategy to drive stronger regional connect and market share gain in identified geographies Work across cross-functional teams to ensure efficient utilisation of marketing budget to deliver effectiveness and ROI Manage a roster of multiple creative, event and retail agencies to deliver cutting edge marketing programs Deliver Integrated marketing GTM programs, closely working with category, digital and corporate communication teams
Brand Identity, Creative Development,
Other
Experience Not Provided
Delhi, India
Look at a very sharp, productive, creative candidates who posses strong research skill sets, strong with maths, should be a number & data cruncher. This role will be a pure Research role, writing reports & sharing the insights with the internal IB team & Clients. Open for location. Remote.
Equity Research, M&A, Financial Modelling ,
Capital Markets
Expert (10+ Years)
Key Responsibilities: • Communication Development: • Work with Creative agency to develop insightful & impactful marketing communication. • Content /Influencer Marketing /Advocacy/ Online Reputation Management • Digital Media Deployment • Consumer Research • On-ground Activations • Packaging Development Key Interfaces: • Sales Leads – Online & offline • Lead for D2C platform • Product Development and R&D team
Product Development, Marketing Strategy,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
The primary responsibility of this role is to study, analyze the spend data finding out gaps for cost out, create strategies for cost-out project execution for electronics category. manufacturing requirements for Electronic componenets, Printed Circuit Boards and assembly to meet customer specific technical requirements. Creating cost out (VA) project and execution strategies in Electronic Manufacturing and assembly Analyze spend data finding out gap for cost out. Prepares Electronic Componenets, PCB and PCBA specifications by studying the fabrications drawings, assembly drawings. Confers with manufacturing, Product teams, Printed circuit board fab vendors, suppliers to resolve Design For Manufacturing , Design For Testing , Design For Assembly issues. Demonstrates the application of basic Engineering tools/ principles and evidence of creative thinking (Printed circuit board stack up design, Bill Of Materials, Component Placement according to design flow for ease of routing .)
Circuit Boards, Technical Requirements, Project Execution, Design For Manufacturing, Analyze Spend, Design Flow
Manufacturing
Experience Not Provided
Pune, Maharashtra, India
Key Responsibilities: • Category Marketing – premium/ mass(VIP/Skybags) product portfolio to match-up with seasonal trends in the industry to stay competitive and profitable. • Brand Management - Leverage consumer insights through Consumer Research to define the medium to long term strategy for the brand. • Brand building – further consolidate and grow the brand on conventional and digital platforms • Shopper Marketing – Both online & On-ground Activations (BTL) at customer touchpoints • Managing media / PR and brand communication • Trendspotting to drive innovation and new thinking in all marketing initiatives • Work with Creative agencies to develop insightful & impactful marketing communication. • Digital Marketing - Content/Influencer Marketing /Advocacy/ Online Reputation Management • Working with cross functional teams to deliver on cost objectives • Planning, deploying, monitoring and evaluating marketing spend across ATL and BTL • New Product Innovation – Category development and enhancement (Product design & aesthetics). Adoption of digital technology for upgradation of the offering
Marketing,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
• Collaborate with marketing & commercial leadership team to drive performance of key brands by orienting the team around marketing strategy, operational & communication plan. • Create insight led culture: Encourage and facilitate marketers to drive insight led approach to brand building and brand health tracking • Drive brand planning process & work closely with brand team to build robust brand plan for priority brands. • Build capability of marketers with focus on building marketing competencies. • Facilitate best practice sharing within the company, across industry and also outside pharma by subject matter experts to inspire and enhance capabilities of marketers. • Proactively stay abreast of industry best practices to bring innovation and external perspective for marketers. • Drive launch excellence for strategic new product launches • Stakeholder collaboration: Work closely with stakeholders including senior leadership to raise capabilities of marketers & build successful brands. • Drive thought leadership by influencing stakeholders across all levels. • Create idea factory to encourage new customer engagement avenues in compliance with regulatory requirement • Initiate multichannel engagement pilots and drive agility in new marketing practices • Creative agency management/optimization to drive synergies & cost saving.
Brand Plan, Marketing Strategy, Communication Plan, Brand Building, New Product Launches, Stakeholder Collaboration
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
As a global leader in assurance, tax, transaction, and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom. At EY, we don't just focus on who you are now, but who you can become. We believe that it’s your career and ‘It’s yours to build’ which means potential here is limitless and we'll provide you with motivating and fulfilling experiences throughout your career to help you on the path to becoming your best professional self. At EY, Risk Transformation Consulting Services helps Boards and CXOs to build agile and risk-aware organizations that make better decisions to achieve their strategic objectives. We help our clients define their universe based on strategic, financial and operational goals (“risk appetite”) and categorize the risks you should embrace, avoid or mitigate (“risk strategy”). All this helps align their risks to their purpose and business strategy.
Agile, Business Strategy, Management Consulting, Business Development, Internal Audit,
Management Consulting
Experience Not Provided
Mumbai, Maharashtra, India,Gurgaon, Haryana, India
Job Title Lead - Services SGM / AVP level Key Result Areas KRA 1 Define the roadmap for Sparkle Services - at home for consumers & for painters. Build the team & create an organization that is customer focused, delivers superlative customer experiences at scale 2 Painting services for customers : Evaluate the market and arrive at a sustainable business model for painting services. Identify the critical skills & capabilities required to deliver the services in a profitable manner. Develop key differentiators to stand out in a crowded marketspace 3 Drive the business goals - overall revenue / P&L / customer experience metrics. Planning the business pipeline, quarterly & annual plans 4 Effectively engage with partners - creative agencies, service partners / franchisee partners etc. Develop SOPs/Training protocols to ensure service standards and delivery. Be the custodian of the brand and the service promise 5 Services for painters - Develop a holistic painter partnership program - covering all life stages of a painter - from helper to contractor. Create differentiators & prioritize project delivery to ensure a quick go-to-market 6 Coordinate with key members from Sales, Marketing, CX team to drive the services function in sync with overall Sparkle journey Experience 12 - 14 years Industry Hospitality / Retail / Service
Customer Experience, Service Standards, SOPs, Project Delivery, Business Goals,
Customer Service
Experience Not Provided
Mumbai, Maharashtra, India
About: This is a strategy and business analysis role for the Channel Sales and Partnerships team within the Device and Services (Hardware Products) business unit of Google, onboarded as FTE at Smollan. The role spans performing secondary business research and preparing market intelligence outputs for Google hardware products in global markets. This role will be part of Google’s vendor / extended workforce setup, and will be working with Google’s Channel Sales, Partnerships and other cross functional teams on areas to improve sales performance of Google devices in retail and digital channels. Functional Area: Market Intelligence, Consumer and retail Strategy, Sales Analytics, Industry and Macro-environment analysis Domain: Retail / Consumer Electronics Organization: Smollan (client Google) Location: Remote Responsibilities: The candidate is expected to drive key business strategy and analytics projects and generate outputs for internal stakeholders. The professional will work closely with the teams to ensure smooth day to day operations, support on scoping for projects, analyze quantitative and qualitative data, demonstrate solid writing, report creation and presentation skills. ● Data crunching on Google Sheets, Data Studio, or other tools to arrive at specific insights ● Assist with project management aspects such as interacting and managing members of other cross-functional teams (tech, operations, analyst) in executing and delivering tasks ● Ability to perform good management reporting to present key findings using appropriate charts, graphs, business writing and storyboarding skills ● Help in organizing data, and other supporting activities that lead to generating business insights. ● Perform business data analytics to find correlations, insights and translate into business insights and recommendations ● Suggest alternatives and data-driven creative solutions to address current and anticipatory needs of internal stakeholders ● Creating relevant and communicative visualizations for data reporting ● Take proactive ownership of agendas, weekly reports and publications, support exercises and projects Desired skills: ● Highly motivated with a can-do attitude and strong business acumen ● Agile and quick learner, with ability to work on multiple projects simultaneously ● Strong at time management and prioritizing basis guidelines shared ● Statistical bend of mind and ability to come up with creative ways to build data-driven frameworks with limited data availability ● Experience with forecasting, projections, consulting frameworks, marketing and consumer journey understanding highly preferred ● Knowledge of the consumer electronics industry is preferred, especially in terms of Key performance indicators (KPIs) specific to the industry, understanding of industry trends and dynamics ● Knowledge of MS Office with advanced skills in visualizations, MS PowerPoint, MS Excel, and MS Word ● Knowledge of statistical tools, and techniques will be an added advantage Desired qualifications: ● Graduate/Post-graduate in business/economics or related fields ● Work experience bracket 1 - 3 years ● Must have past experience preferably with Tier-1 or 2 management consulting and/or analytics organizations
Business Analysis, Management Consulting, Business Research, Qualitative Data, Sales Analytics, Market Intelligence, Retail Strategy, Channel Sales, Sales Performance, Business Strategy, Management Reporting, Report Creation, Data Reporting, Data Analytics, Data Availability, Organizing Data, MS Excel, Business Acumen, Project Management, Consumer Electronics, Data-Driven
Strategic Planning
Starter (0-3 years)
We have a monthly viewership of 5 million, and the aim is to take this number higher. You will be a part of India's most trusted study abroad and careers blog. We create content to transform the lives of students and push them to dream big. Our 7000+ blogs are read by more than 2 lakh users every day. You will get the opportunity to learn best SEO practices,tools, and techniques to make content rank on Google, competitor analysis, and content distribution. We offer a phenomenal work environment with massive ownership and exceptional growth opportunities. What you will do: Write and edit high engaging copies for performance ads, social networks, emailers & Landing Pages Optimize copies (language, tone, message) based on our target audience’s behaviours. Select appealing images and videos to complement text. Update our social media pages with compelling company news Adhere to Leverage Edu brand guidelines, meet and exceed defined expectations in terms of quality of copies, turnaround time and efficiency. Be a part and contribute towards various organizational initiative. Meet expectations in terms of given Targets (traffic, engagement, shares, conversion rates) Work together with the design team to get the creative done. What you will need: Bachelor’s/ Master’s degree in any field Proven work experience of at least 2-4 years as a senior copywriter Experience in B2C marketing will be a great advantage Knowledge of SEO is an added advantage Comprehension of and familiarity with social media Excellent written English skills Process-driven approach and time management skills Graduate/Post Graduate degree in Marketing or Communication is preferred. What you will get: Become a part of India's most trusted study abroad and careers blog Ground-level view of building out a global Ed-tech company that is going to impact hundreds and thousands of lives Work with the core team that drives the growth of the company Phenomenal work environment, with massive ownership and great growth opportunities Learn the best SEO practices and growth hacks in Ed-tech
Social Media, Competitor Analysis, Social Networks, Copy Writing, Content Editing,
Copywriting
Starter (0-3 years)
Noida, Uttar Pradesh, India